Product designers frequently tell me: I didn't understand why potential licensees weren't getting back to me about my concept, which is great! So I created a video. It also satisfies our collective laziness. And for good reason: It's a powerful medium we can't take our eyes off of. As we all know, it increasingly dominates our newsfeeds. If the sell sheet you create isn't doing its job - meaning you haven't been able to motivate potential licensees to get back to you about your idea - you may need to create a video to supplement it. At the end of the day, they're static, and may not leave an emotional impact. The benefit of your idea should be immediately apparent. Sell sheets are like magazine ads: Concise and compelling. Like I wrote about at length here, I recommend using sell sheets to pitch potential licensees on your ideas for new products. If your sell sheet is worth a thousand words, your video sell sheet is priceless. Lights, camera, action! It's time for you to become a director.
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